Pernod Ricard, through its affiliate Pernod Ricard South Africa, announces the acquisition of a majority share in Inverroche, the leading South African craft spirit brand based in the Cape Floral region.
Inverroche pioneered the use of indigenous, aromatic botanicals known as “Fynbos” in their gin. These botanicals give Inverroche Gins their unique taste and full-bodied flavours. The range includes Gin Classic, Gin Verdant, Gin Amber and a limited addition released annually. Inverroche Gins are committed not only to exceptional quality but also to community development and sustainability with 70 percent of the employees being indigenous women from the local area.
For this partnership, Pernod Ricard is joining forces once again with a passionate entrepreneur, Lorna Scott, Founder and CEO of Inverroche Gins. Lorna will continue her stewardship of this uniquely South African brand, as both a shareholder and CEO of Inverroche.
This acquisition increases Pernod Ricard’s presence in the dynamic Sub Saharian Africa spirits market, where gin growth is accelerating exponentially and comes just months after the Group’s investment in Jumia, the leading e-commerce player in Africa.
The deal is also significant for the local economy as it demonstrates a vote of confidence in South Africa’s economic prospects and highlights the ability of local female entrepreneurs to create world-class luxury brands which are made in Africa.
Lorna Scott, Founder and CEO of Inverroche states, “I am thrilled to partner with Pernod Ricard. The Group’s vast distribution network will enable Inverroche Gins to reach new consumers. We will be taking a luxury African brand to a large audience and sharing the story of our common heritage.”
Paul-Robert Bouhier, Managing Director of Pernod Ricard Sub-Saharian Africa added,
“Inverroche Gins nicely complement our portfolio. We are excited to further contribute to their success in South Africa and to support their development throughout Sub Saharian Africa.”
This transaction is expected to close shortly.